Synopsis: It is a fact no matter how good your message is, it won't work if people are not exposed to it. In this course, you will analyze audiences to design public relation and marketing campaigns that will be heard!
Start Time: Wednesday, January 16, 2019 8:30 AM
End Time: Thursday, January 17, 2019 3:30 PM
Location: Cook Student Center
Address: 59 Biel Road
Campus: George H. Cook
City, State, Country: New Brunswick, NJ US
Fee: See website
Sponsor: Rutgers Office of Continuing Professional Education
Category: Workshop, Course
Web Site: http://www.cpe.rutgers.edu/courses/current/er0102ca.html
Contact Name: Carol Broccoli
Contact Email: broccoli@njaes.rutgers.edu
Contact Phone: (848) 932-7207
Additional Information:

This class is part of the NJ Recycling Certification Series.

Course topics include effective writing, use of graphic design, media (print, television, radio, cable) purchasing, applications for social media and public relations techniques.

Part of the second day will be devoted to real-world case studies, put before the attendees so they can apply and demonstrate what they have learned.