Synopsis: It is a fact no matter how good your message is, it won't work if people are not exposed to it. In this course, you will analyze audiences to design public relations and marketing campaigns that will be heard!
Start Time: Wednesday, January 29, 2020 8:30 AM
End Time: Thursday, January 30, 2020 3:30 PM
Location: Cook Student Center Csc
Address: 59 Biel Road
Campus: George H. Cook
City, State, Country: New Brunswick, NJ US
Fee: See website
Sponsor: Rutgers Office of Continuing Professional Education
Category: Workshop, Course
Web Site:
Contact Name: Carol Broccoli
Contact Email:
Contact Phone: (848) 932-7207
Additional Information:

Course topics include effective writing, use of graphic design, media (print, television, radio, cable) purchasing, applications for social media, and public relations techniques.

Part of the second day will be devoted to real-world case studies, put before the attendees so they can apply and demonstrate what they have learned.

Target Audience: Alumni,  General Public